SHOWCASE
Web content and SEO copywriting for agency clients
Working with Jago meant creating SEO-friendly content to engage users on a variety of client websites. Covering topics ranging from drainage engineers to wood burning stoves, I provided relevant and useful copy to populate newly built websites. Often involving topical research and liaison with the clients, I was happy to work to tight timescales for a scheduled website launch.
Blog posts
I worked closely with this interior design company to supply topical blog posts, following the launch of their new website. By researching current trends and engaging with fabric houses to obtain press releases, it formed part of a strategy to engage a wider audience. Features included Q&A's with guest designers and exclusive access to new collections from some of the major fabric houses.
Web content, tone of voice, editing services
Assisting in building their company mission statement as well as reviewing tone of voice specifications. During their new website build I also provided web content to support the launch and showcase their Whiteboard Animation product.
Web content and SEO copywriting
This student orientated website required copy to help populate website pages during the initial build. Adjusting tone of voice to reach a young, student audience, I wrote helpful guides on budgeting, nutrition and student life. A range of formatting helped provide easily digestible content for the target readership.
Reviewing novella submissions, editorial team
Penrose Press required review and in-depth analysis of unpublished novellas. Working both with preview chapters and full texts, I helped summarise the potential of developing each submission into a professional text. I was able to adapt to the style and tone of each writer when considering the merits and pitfalls.
Articles for print & online magazine
Selected as a writer for the a-n print and online magazine, Snapshot (2010). Monthly articles reviewing a host of new art exhibitions across the UK for a paying subscription base. Liaising with galleries to obtain press release content and provide a curated selection of suggested viewings for the readership. Coordinating quality images to use for the publication and working to print deadlines.
Web content and SEO copywriting
Providing SEO-focused content to improve the Google ranking for this content service website. Carefully observing tone of voice to meet the specific requirements and ensure a coherent body of content for the site as a whole.